Edmodo, one of the leading edtech platforms, recently announced the closure of its free business-to-customer (B2C) platform, shifting its focus to a business-to-government (B2G) model. The company stated that it has made significant progress in negotiations to launch a B2G-based platform in various markets, including Egypt, Thailand, and Ghana. With this move, the company aims to achieve operational profitability and save operational costs.
Founded in 2008, Edmodo is an online education platform that provides online tools to connect millions of teachers with students and parents to facilitate communication. Teachers can share content, texts, videos, homework, and assignments with students through the app or website. The platform has one of the largest education markets globally, with over 100 million registered users covering nearly 400,000 schools in over 190 countries and territories. Several investors, including Index Ventures, Singtel Innov8, Global Brain Corporation, and KDDI Open Innovation Fund, have invested $77.5 million in six rounds.
In 2018, Edmodo was acquired by Chinese gaming operator NetDragon for $137.5 million. NetDragon has also acquired several other edtech firms, including UK-based Proshean in 2015 and a US-based edtech firm, JumpStart in 2017. The COVID-19 pandemic has boosted edtech worldwide, as most students are forced to study from home using various e-learning tools and platforms. Edtech platforms, particularly those aimed at K-12 students, could see some shift in consumer behavior as schools resume normal operations.
One of the major challenges in this space remains monetization. Startups need to find solutions to capture both student time and parental consent, as most products have separate users and payers. This requires market education, content and product localization, and innovation to attract customers. Many websites have developed a hybrid scheme to provide students with an educational technology company such as Edredo, Unacademy, WhiteHat Jr., Vedantu, and FrontRow in India.
The closure of Edmodo has left many loyal users of the app searching for and exploring other apps. However, several alternatives to Edmodo, such as Edredo, are available. Edredo is a cloud-based learning management system (LMS) that gives users tools to create, deliver, and track the effectiveness of eLearning programs. It helps users create engaging interactive courses in minutes with its interactive module. Edredo is also a free LMS platform that is similar to Edmodo, making it a popular alternative for thousands of users.
In conclusion, the closure of Edmodo’s free business-to-customer (B2C) platform has marked a significant shift in the company’s focus towards a business-to-government (B2G) model. While monetization remains a challenge in the edtech space, the shift to e-learning due to the COVID-19 pandemic has led to increased demand for edtech platforms worldwide. Several edtech companies, including Edmodo, have shifted their focus to capture this demand. For users searching for alternatives to Edmodo, options like Edredo are available, providing a free LMS platform that is similar to Edmodo.